Showing Up On Google—What Is SEO?

As you are probably already aware, Google is the glue of the Internet. When your potential customers are in need of a product or service, they resort to using Google time and time again to search the Internet for their consumer needs. Have you ever wondered how Google works? How do websites end up on Google? How does Google know to display a website for any given search? The answers to these questions are complicated, but I’m here to simplify those answers into one simple phrase—Search Engine Optimization, or more commonly known as SEO.

What is SEO?

SEO is the process in which website developers improve the contents of their website so that search engines like Google can easily categorize their website and have it show up for relevant searches. A website without SEO is like a car without an engine… it just won’t work. Think about it like this. If no one can find your website, it’s as if your website doesn’t exist. This is the importance of SEO.


How does it work?

Search engines scour the corners of the Internet and collect information on websites and categorize them accordingly. It categorizes web pages by the keywords that are displayed on the website. This is how it knows to show a clothing website when you search for “holiday sweaters.”


The Importance of Quality SEO

SEO is a confusing process, and many people don’t know the nuances of SEO. Good quality search engine optimization is irreplaceable as it will drive an immense amount of traffic to your website. Implementing poor SEO tactics can actually hinder your ranking in Google and direct Internet traffic away from your website. Because of this, it is important to have a professional improve your website’s SEO. If you are interested in improving your website’s organic growth or SEO, reach out to the specialists at Avallon & Lorent today.