The Importance of Social Media in Advertising

In the past few years, social media has transcended from an online platform where individuals can socialize to a medium for any kind of online interaction. If you’re questioning what this means for your business, simply put… this means everything. Social media facilitates online commerce, advertising, customer interactions, and branding. Any business that doesn’t have a solid social media presence is destined to lose business to its competitors. Let’s take a look at how important social media truly is.


It’s Not Just For Teens

In the past, I’ve come across business owners who have the misinformed opinion that social media is strictly for teens and young adults. I’ve personally witnessed how this incorrect notion has hurt businesses. Business owners who hold this opinion are obviously unaware that 82% of Americans have at least one social media account. To put this in perspective, less than 30% of Americans say they read newspapers anymore. If your business doesn't have a social media presence, your business won't get recognized by those 82% of Americans who use social media.


It’s The Cheapest Way To Increase Exposure

For instance, an aesthetically pleasing Instagram account conveys an image of professionalism to potential clients. When a potential client is able to trust your brand’s integrity, they are infinitely more likely to do business with you. The most amazing thing about establishing a brand-revolutionizing Instagram account is that it’s free. No other form of advertising on this planet is free. If your business is not capitalizing on FREE brand promotion, then you are surely losing potential clients.


“I don’t even know where to start?”

Navigating the intricacies of social media is too difficult to do alone. It’s a shame how many businesses I’ve personally witnessed lose business simply because they don’t know how to establish a social media presence. Fortunately, Avallon & Lorent specializes in creating the perfect social media presence for your business. It takes years of experience managing social media profiles to understand what works and what doesn’t. Let us establish your social media presence today!